#JanganBunuhGajah is a Sumatran Elephant conservation campaign initiated by the Indonesian singer, Tulus, and supported by WWF-Indonesia. Tulus wants to get involved in anti-poaching activities and save elephant after one elephant that the "star" in his music video named Yongki killed by ivory hunters.
Yongki is one of the domesticated elephants, who joined the team Elephant Patrol that operates in cooperation with WWF and Bukit Barisan Selatan National Park to assist communities in addressing human-elephants conflicts.